Triumph wants you to 'Ride Out to Help Out'

The manufacturer is then marking these on a map, allowing the motorcycling community to locate them, and offer some much needed custom.

Launched on September 6, the map already features almost 50 favourites, with nominations coming in from across the community, including Triumph brand ambassadors Victoria Pendleton, George North, Maria Costello MBE and George Clarke. Everywhere from Loomies to London’s Bike Shed, Bafflehaus in Pontypool to Dublin’s Thunder Road Cafe is pinpointed, with a nice mix of traditional cafes and pubs, and trendier new venues. 

Explaining the idea, Devron Boulton, Triumph UK & Ireland General Manager, said: “The last 18 months have affected us all in many ways. Now we’re able to ride freely with friends again, the Ride Out to Help Out campaign is a fantastic way of encouraging more bikers from further afield to visit the hidden gems that have been nominated. It’s time to grab our helmets and show our support.”

The map will stay live into 2022, with no limit to the number of locations. Riders can nominate their favourites at www.rideouttohelpout.com or by hashtagging #RideOutToHelpOut on social media. All nominated will be promoted via the Triumph website and social media channels.