Lotus Chapman Bespoke customisation programme confirmed for China

Customers can stamp their identity on their Lotus, from custom badges and trims to complete one-off personalisation projects.

The service offers three levels of customisation: 'Tailor-made', 'Collection', and 'One-off'. The 'Tailor-made' opens up unique colour combinations and allows you to add personal touches to your car. 'Collection' lets you choose limited-edition designs created by partners, luxury brands and artists. 'One-off' means you can have every part of the car finished as you want.

Ben Payne, VP of Design, Lotus Group, commented, "Many of our customers are looking for a bespoke experience; be that colour, texture, fabric, detail – and we are excited to see their individuality stamped on our cars around the world."

The Lotus Chapman Bespoke name is a tribute to the company's founders Colin & Hazel Chapman, who started the business in 1948 in London and pioneered innovations in motoring and motorsport for the next three decades.

"The story of Lotus is the story of a bespoke carmaker. The first cars were hand-drawn and hand-built at home by Colin Chapman, and that spirit lives on in us today," said Qingfeng Feng, CEO of Lotus Group.