Bieber's retro-futuristic Rolls-Royce
“Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it.” So said Henry Royce famously, the gifted engineering founding partner of the world automotive and aviation standard setter, Rolls-Royce.
The unlikely combination of cult Canadian pop star Justin Bieber and bespoke Southern Californian workshop West Coast Customs, of 2000s-era ‘Pimp My Ride’ MTV fame, have recently taken Henry Royce’s words to heart. They’ve converted Bieber’s 2018 Rolls-Royce Wraith into a radical one-off road car, inspired by the Goodwood-based marque’s 2019 103EX concept as part of the BMW Group’s centenary Vision Next 100 future initiative.
Bieber’s unique space-age Wraith borrows thinking from the 103EX dream car’s elongated bonnet, enclosed wheel arches and brushed metal crystalline coachwork, along with a permanently illuminated iconic ‘Spirit of Ecstasy’ transparent hood ornament for good measure.
To create its awe-inspiring retro-futuristic appearance, West Coast Customs replaced virtually all of the Wraith’s exterior panels. Bieber’s daily driver Wraith now seemingly levitates, thanks to its full fixed front and rear wheel covers (the front wheels are narrower than standard to aid steering, with the camber angles changed, although speedbumps will be a potential nightmare), as well as unique wheel arches and quarter panels to create a Rolls Royce unlike any other.
As part of its extensive modifications, some years in the planning, West Coast has fitted the Rolls-Royce with a bespoke pair of headlights plus a new, smaller front grille, in addition to unique air intakes, a distinctive tailored bonnet and re-sculptured hand-crafted side panels. The ‘traditional’ wing mirrors have been replaced by front wheel arch-mounted tiny cameras, with other alterations made to the rear, including new triangular taillights.
No modifications to the Wraith’s 6.6-litre V12 engine have been mentioned, with the plush Rolls-Royce interior believed to have remained largely untouched too, despite the Bieber car now being equipped with a significant upgraded JL audio system.
Bieber is known to have a burgeoning collection of unique attention-grabbing vehicles, including an OTT Festive-wrapped Mercedes-Benz G65 AMG and leopard print Audi R8, but his latest West Coast Customs ‘hovering’ Rolls-Royce Wraith has to be his most audacious car to date. Whether this is the ultimate re-skinned Rolls-Royce, or he’s wrecked a Wraith with his rip-off 103EX heinous enough to make Henry Royce spin in his grave, you decide…
Rolls-Royce
Wraith
Concept
