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Mazda Spirit Racing launched

17th January 2024

With the rise of the EV unrelenting, you’d think the days of manufacturers revealing sporty new sub-brands would be over but Mazda clearly missed the memo. It’s just revealed Mazda Spirit Racing.

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Designed to plug the gap left by the Mazdaspeed badge (last seen on the Mazda 3 MPS), Mazda Spirit Racing will sell go-faster accessories for your sporty Mazda based on the company’s experience in Japanese Super Taikyu endurance racing. 

Mazda used the Tokyo Auto Salon to launch Mazda Spirit Racing, with a Mazda 3 and MX-5 on hand to show exactly what sort of kit you’ll be able to get.

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The 3 featured an aggressive body kit with kerb-scraping front bumper, winglet-boasting side skirts, a substantial roof spoiler and decals. The MX-5 got much the same work sporting the same grey paint, Rays alloy wheels and substantially lowered suspension.

Inside, both cars get treated to Alcanatara upholstery and Recaro seats.

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We’ll need more details from Mazda before knowing exactly what the Mazda Spirit Racing badge will mean to us here in the UK. Our fingers are firmly crossed.

  • Mazda Spirit Racing

  • Mazda

  • MX-5

  • Mazda 3

  • Road

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