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Fourth Mile

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Goodwood Consulting is chief consultant for Reef Estates on Fourth Mile, a new real estate development in Chiswick, London. It will be the world’s first site that blends new mobility concepts with pioneering living technology.
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Fourth Mile

Goodwood Consulting was originally challenged to develop a multi-brand car showroom and dealership. However, following in-depth research and drawing upon significant experience of the industry, Goodwood Consulting advised a new, innovative course. The new concept, a cutting-edge platform for engaging with emerging automotive technologies, was collaboratively developed with Reef Estate's architects. Goodwood Consulting also crafted a strategic sales and marketing plan, featuring potential corporate partners, sales materials, and a digital strategy. The project is currently undergoing planning approval.

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What We Did

  • Introduced a new business plan focused on consumer engagement with emerging technologies.
  • Worked closely with Reef Estate's partners on designing a functional, futuristic space with Reef Estate's partners.
  • Developed a comprehensive strategy, including partners, sales collateral, and a digital plan.
  • Mapped the customer journey within the proposed platform for an optimised experience

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Goodwood Consulting have helped us create a world-first brand and destination in new mobility and living

Stewart Deering

Chief Executive, Reef Group

Goodwood Consulting