DBOX creates strategy, design and content for the marketing of landmark properties around the globe. From our studios in London, Miami and New York, we work in close collaboration with many of the world's leading developers, investors and architects. Through the careful combination of craft and technology, we generate non-formulaic brands and experiences that are engaging, memorable and effective. A selection of our award-winning work can be seen at: www.dbox.com..DBOX’s work has been recognised by organisations including the Academy of Television Arts .& Sciences (Emmy® Awards), Communication Arts, The Art Directors Club, World Luxury Award, American Design Awards, and The International Property Awards, and has been exhibited at .The Museum of Modern Art, The Museum of Contemporary Art in Tokyo, The Art Institute of Chicago and The Museum of Contemporary Art in Los Angeles.

Drivers Club Miami

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Drivers Club Miami will be a spectacular new driving resort and exclusive members’ club in South Florida. The luxury complex will be home to a world-class motor circuit designed to deliver unforgettable driving experiences.
RECENT SPACES
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160 Acre sITE
2.3 Mile Circuit
DBOX creates strategy, design and content for the marketing of landmark properties around the globe. From our studios in London, Miami and New York, we work in close collaboration with many of the world's leading developers, investors and architects. Through the careful combination of craft and technology, we generate non-formulaic brands and experiences that are engaging, memorable and effective. A selection of our award-winning work can be seen at: www.dbox.com..DBOX’s work has been recognised by organisations including the Academy of Television Arts .& Sciences (Emmy® Awards), Communication Arts, The Art Directors Club, World Luxury Award, American Design Awards, and The International Property Awards, and has been exhibited at .The Museum of Modern Art, The Museum of Contemporary Art in Tokyo, The Art Institute of Chicago and The Museum of Contemporary Art in Los Angeles.

Drivers Club Miami

Goodwood Consulting played a pivotal role in developing Drivers Club Miami, a high-end driving resort and exclusive members' club in South Florida. In collaboration with Foster + Partners and Driven International, they meticulously designed the world-class motor circuit and track.

Through thorough testing, they created tiered membership packages and a customer journey plan. Additionally, Goodwood Consulting formulated a factual sales and marketing strategy, establishing revenue targets and a well-informed operating budget for the comprehensive development and management of Drivers Club Miami.


DBOX creates strategy, design and content for the marketing of landmark properties around the globe. From our studios in London, Miami and New York, we work in close collaboration with many of the world's leading developers, investors and architects. Through the careful combination of craft and technology, we generate non-formulaic brands and experiences that are engaging, memorable and effective. A selection of our award-winning work can be seen at: www.dbox.com..DBOX’s work has been recognised by organisations including the Academy of Television Arts .& Sciences (Emmy® Awards), Communication Arts, The Art Directors Club, World Luxury Award, American Design Awards, and The International Property Awards, and has been exhibited at .The Museum of Modern Art, The Museum of Contemporary Art in Tokyo, The Art Institute of Chicago and The Museum of Contemporary Art in Los Angeles.

What We Did

  • Created a business plan for the resort
  • Bought in trusted associates to collaborate with architectural and track design
  • Ensured the best possible customer experience by creating and testing tiered membership packages
  • Developed a sales and marketing strategy incorporating revenue targets for each area of the business
  • Testing the business plan and financial model informed a final operating budget for investment, construction and the operational management of Drivers Club Miami.

DBOX creates strategy, design and content for the marketing of landmark properties around the globe. From our studios in London, Miami and New York, we work in close collaboration with many of the world's leading developers, investors and architects. Through the careful combination of craft and technology, we generate non-formulaic brands and experiences that are engaging, memorable and effective. A selection of our award-winning work can be seen at: www.dbox.com..DBOX’s work has been recognised by organisations including the Academy of Television Arts .& Sciences (Emmy® Awards), Communication Arts, The Art Directors Club, World Luxury Award, American Design Awards, and The International Property Awards, and has been exhibited at .The Museum of Modern Art, The Museum of Contemporary Art in Tokyo, The Art Institute of Chicago and The Museum of Contemporary Art in Los Angeles.

Their consultancy service provided us with a very committed and experienced support system during the last three years in which we were setting up our large scale project

Carlosde Narvaez Steuer

Chairman, Drivers Club Miami

Goodwood Consulting

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