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Meet the Data Team

23rd January 2025

In less than 30 words, tell us about yourselves
The data team look after all of our customer data and analysis as well as our digital marketing campaigns, and are the link between the customer and the business.

Where do you live
Second floor of Hangar 8.

Tell us something amazing you’ve done in the last year
We have won three awards this year! The campaign team won best use of AI in marketing and the best use of Apteco marketing software for our customer segmentation in email, and the team as a whole won the best dressed at Revival!
The data team have delivered the first two phases of the new reporting system, Power BI, and the conversion team were an integral part of delivering the new website.

From left to right – Gabriel Higinio Hoyos, George Brady Hoy, Dan Lowson, Natalie Fordham, Helen McIntosh, Taylor Bryant, Claire Farmer, Grace Brittain, Kelly Hall, Gemma Poulter, James Thorpe.

Who should people speak to if they want help
For any data analytical needs, including all customer analysis, sales trends and digital analysis, speak to Dan, Kelly, Gemma, and Gabriel. And if any reports break, speak to George.
On the campaign team, Natalie sits across all areas – Claire and Grace look after web conversion, and Helen and Taylor are on top of email and customer journey communications.

What are you working on at the moment
Rather than counting down the 12 days to Christmas, Kelly is counting down the 12 working days she has (at time of writing) to deliver all E&H reporting on Power BI. The whole data team are working tirelessly towards getting the Power BI project live across the business for the new year.

The campaign team are working on GRRC & Health Club customer journey communications, which triggers communications based on actions customers make across digital touchpoints.

We’re also working on the transition from Talent to Audienceview (the new ticketing system), in particular product management for the on-sale windows.

Best place for lunch
As we are writing this, we are literally just about to go to the Fox Goes Free for lunch, so let’s say that.

How do you spend your evenings

Gemma – Plays netball once a week, has a reputation for injuring opponents.
Dan – Plays video games. Apparently, he's playing the same games he played when he was 10 years old – you’d have thought he’d have completed them by now. Plays D&D with people from Goodwood since he started 6 years ago.
Helen – Makes clothes – Helen makes her own Revival outfits. As well as running stitch, she also actually goes running.
Kelly – Puts the kids to bed and doom scrolls social media. She may watch some telly if time allows!
George – Plays badminton. He was accused of making this up, but we all decided it must be true as it’s a silly sport to lie about playing.
Natalie – Attempting to move house, unsuccessfully at present (probably needs a better customer journey). Also wreath-making in preparation for Christmas.
Taylor – Goes to yoga and walks the dog (the dog doesn’t attend yoga… yet).
Grace – Paints pet portraits for people, might well paint Taylor’s yoga hound.
Claire – Binge watches TV shows… all the guilty ones, like I’m a Celebrity. Also bakes cakes… need to see more of these in the office.
Gabriel – Plays basketball, reads books (not about basketball), and is currently learning to drive – too many meetings at the top of the hill to get to on his bike was the final straw.
James – The concept of spare time is a distant memory. Spends most time ferrying children around to various football and cricket clubs and helping with homework (worryingly doesn’t understand the maths homework). If there is any time, plays guitar.

What would you do if you weren’t in the Data team?

Gemma – An ice cream woman (has frantically tried to change her mind on this since blurting it out, but the editor wouldn’t allow it).
Dan – Would want to be a theatre actor. Once performed in the Minerva at Chichester at age 10, given that’s when he started playing video games it feels like life peaked for Dan then.
Helen – Would be an extreme sports star.
Kelly – Estate agent – doesn’t actually want to be an Estate Agent, just likes looking around houses!
George – A fine artist, switching out artistically arranging data tables to actual hand-drawn works of art.
Natalie – Prime Minister (who branches out as a florist).
Taylor – A vet. Probably needed after forcing her dog to do yoga.
Grace – An artist (Grace is already an artist, she just wants to be a rich artist).
Claire – Detective.
Gabriel – Teacher, specifically of history.
James – Would definitely be the Succulent Chinese Meal guy (Google it).